Why we buy : the science of shopping
Paco Underhill
| Year of publication: |
2009 ; Updated and rev. for the internet, the global consumer and beyond
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|---|---|
| Authors: | Underhill, Paco |
| Publisher: |
New York, NY [u.a.] : Simon & Schuster |
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Psychologie | Psychology | Kaufentscheidung | Entscheidungsverhalten | Kaufverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 306 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-684-84913-5 ; 1-4165-9524-4 ; 978-1-4165-9524-3 |
| Classification: | Wirtschaftslehre des Haushalts |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008697693