What you see is what you get, and what you don't goes unsold : choice overload and purchasing heuristics in a horticulture lab experiment
Aaron Staples, Bridget K. Behe, Patricia Huddleston, Trey Malone
| Year of publication: |
2022
|
|---|---|
| Authors: | Staples, Aaron ; Behe, Bridget K. ; Huddleston, Patricia ; Malone, Trey |
| Published in: |
Agribusiness : an international journal. - New York, NY [u.a.] : Wiley Interscience, ISSN 1520-6297, ZDB-ID 2001211-1. - Vol. 38.2022, 3, p. 620-635
|
| Subject: | choice overload | cognitive load | eye tracking | retail displays | visual nonattendance | Experiment | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/agr.21736 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013332903