When should you nickel-and-dime your customers?
Year of publication: |
2010
|
---|---|
Authors: | Hamilton, Rebecca W. ; Srivastava, Joydeep ; Abraham, Ajay Thomas |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 52.2010/11, 1, p. 59-67
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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