When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Year of publication: |
2018
|
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Authors: | Russell, Cristel Antonia ; Hamby, Anne M. ; Russell, Dale W. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 4, p. 395-411
|
Subject: | Werbung | Advertising | Zielgruppe | Target group | Jugendliche | Youth | Werbewirkung | Advertising effects |
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