When a product takes on characteristics of the person who created it: Sometimes it sounds sweeter
| Year of publication: |
2013
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|---|---|
| Authors: | Folkes, Valerie S. ; Matta, Shashi |
| Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 23.2013, 1, p. 19-35
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