When abs do not sell : The impact of male influencers conspicuously displaying a muscular body on female followers
| Year of publication: |
2020
|
|---|---|
| Authors: | Su, Yiran ; Kunkel, Thilo ; Ye, Ning |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2020, 2 (21.01.), p. 286-297
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21322 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012189620