When and why language assertiveness affects online review persuasion
Year of publication: |
2023
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Authors: | Huang, Huiling ; Liu, Qing ; Lu, Zhi |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 6, p. 988-1016
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Subject: | consumer behavior | experimental design | language assertiveness | online reviews | temporal distance | Sprache | Language | Konsumentenverhalten | Consumer behaviour | Experiment | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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