When apologies backfire : a moderated mediation model of exposure by NGOs, companies' hypocrisy, and consumers' political orientations
Year of publication: |
2024
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Authors: | Grappi, Silvia ; Barbarossa, Camilla ; Gabrielli, Veronica ; Romani, Simona |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 40.2024, 3/4, p. 217-259
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Subject: | Apology | company hypocrisy | company’s moral transgressions | consumers’ negative responses | political orientation |
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