When better quality or higher goodwill can result in lower product price : a dynamic analysis
Year of publication: |
2019
|
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Authors: | Ni, Jian ; Li, Shoude |
Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 70.2019, 5, p. 726-736
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Subject: | Price-quality relationship | price-goodwill relationship | product innovation | dynamic pricing | dynamic advertising | Preis | Price | Theorie | Theory | Produktqualität | Product quality | Werbung | Advertising | Innovation | Preismanagement | Pricing strategy |
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