When brand logos describe the environment : design instability and the utility of safety-oriented products
Ryan Rahinel, Noelle M. Nelson
| Year of publication: |
October 2016
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|---|---|
| Authors: | Rahinel, Ryan ; Nelson, Noelle M. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 3, p. 478-496
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| Subject: | visual design | brand logos | safety-oriented products | inferences | Produktgestaltung | Product design | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucw039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011584263