When Cause‐Marketing Backfires : Differential Effects of One‐for‐One Promotions on Hedonic and Utilitarian Products
| Year of publication: |
2021
|
|---|---|
| Authors: | Dugan, Riley G. ; Clarkson, Joshua J. ; Beck, Joshua T. |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 31.2021, 3 (11.03.), p. 532-550
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1229 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012535531