When e-commerce personalization systems show and tell : investigating the relative persuasive appeal of content-based versus collaborative filtering
Year of publication: |
2022
|
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Authors: | Liao, Mengqi ; Sundar, S. Shyam |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 2, p. 256-267
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Subject: | Online-Handel | Online retailing | Personalisierung | Personalization |
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