Leveraging AI for content generation : a customer equity perspective
Year of publication: |
2023
|
---|---|
Authors: | Schweidel, David A. ; Reisenbichler, Martin ; Reutterer, Thomas ; Zhang, Kunpeng |
Published in: |
Artificial intelligence in marketing. - Bingley, UK : Emerald Publishing, ISBN 978-1-80262-877-7. - 2023, p. 125-145
|
Subject: | Artificial intelligence | language models | natural language generation | generative artificial intelligence | marketing technology | customerequity | Online-Marketing | Internet marketing | Künstliche Intelligenz | Kundenbindung | Customer retention | Kundenwert | Customer value |
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