When consumers doubt, watch out! : the role of CSR skepticism
Year of publication: |
2013
|
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Authors: | Skarmeas, Dionysis ; Leonidou, Constantinos N. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 10, p. 1831-1838
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Kritik | Criticism | Stakeholder | Virales Marketing | Viral marketing |
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