When consumers prefer to give material gifts instead of experiences : the role of social distance
Year of publication: |
August 2018
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Authors: | Goodman, Joseph K. ; Lim, Sarah |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 2, p. 365-382
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Subject: | gift giving | experiential advantage | material and experiential consumption | social distance | Konsumentenverhalten | Consumer behaviour | Geschenk | Gifts | Experiment | Soziale Beziehungen | Social relations | Altruismus | Altruism | Fundraising |
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