When customers create the ad and sell it : a value network approach
Year of publication: |
2013
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Authors: | Pihl, Christofer |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 2, p. 127-143
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Subject: | a value network approach | vigilante marketer | ICT | social media | blogger | Social Web | Social web | Unternehmensnetzwerk | Business network | Informationstechnik | Information technology | Betriebliche Wertschöpfung | Value creation | Marketingmanagement | Marketing management | Soziales Netzwerk | Social network |
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