When David met Victoria : forging a strong family brand
Marie-Agnès Parmentier
| Year of publication: |
2011
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|---|---|
| Authors: | Parmentier, Marie-Agnès |
| Published in: |
Family business review : journal of the Family Firm Institute. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0894-4865, ZDB-ID 1129435-8. - Vol. 24.2011, 3, p. 217-232
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| Subject: | Markenimage | Brand image | Familienunternehmen | Family business | USA | United States | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009301920