When Do Purchase Intentions Predict Sales?
Year of publication: |
2009
|
---|---|
Authors: | Morwitz, Vicki ; Steckel, Joel ; Gupta, Alok |
Publisher: |
[S.l.] : SSRN |
Subject: | Prognoseverfahren | Forecasting model | Marktforschung | Market research |
Extent: | 1 Online-Ressource (47 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 12, 2006 erstellt |
Other identifiers: | 10.2139/ssrn.946194 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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