When does a candidate's inconsistency matter to the voter? An experimental investigation
| Year of publication: |
2008
|
|---|---|
| Authors: | Karande, Kiran ; Case, F.Mark ; Mady, Tarek |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 27.2008, 1, p. 37-66
|