When does a change in established brand name-logo consistency affect consumers' brand attitudes? : an investigation of moderating effects
par Bruno Kocher
| Year of publication: |
2008
|
|---|---|
| Authors: | Kocher, Bruno |
| Publisher: |
Lausanne |
| Subject: | Markenartikel | Brand | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Markenimage | Brand image | Experiment |
| Extent: | V, 215 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis |
| Language: | English |
| Thesis: | Lausanne, Univ., Diss., 2008 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003778566