When Does Advertising Have an Impact? A Study of Tracking Data
| Year of publication: |
1995
|
|---|---|
| Authors: | Batra, Rajeev ; Lehmann, Donald R. ; Burke, Joanne ; Pae, Jae |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 35.1995, 5, p. 19-32
|