When Does Comparative Advertising Influence Brand Attitude? The Role of Delay and Market Position
Year of publication: |
1998
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Authors: | Chattopadhyay, Amitava |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 15.1998, 5, p. 461-476
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Saved in:
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