When does customer CSR perception lead to customer extra-role behaviors? : the roles of customer spirituality and emotional brand attachment
Year of publication: |
2020
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Authors: | Hur, Won-Moo ; Moon, Tae Won ; Kim, Hanna |
Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 4, p. 421-437
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Subject: | Customer CSR perception | Customer spirituality | Customer attachment | Customer co-creation behavior | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Emotion | Spiritualität | Spirituality | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception |
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