When ethical transgressions of customers have beneficial long-term effects in retailing : an empirical investigation
Year of publication: |
December 2017
|
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Authors: | Yang, Zhao ; Algesheimer, René ; Dholakia, Utpal |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 4, p. 420-439
|
Subject: | Unethical customer behavior | Marketing ethics | Online shopping | Ethical transgression | Gamification | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Unternehmensethik | Business ethics | Online-Handel | Online retailing | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Wirtschaftsethik | Economic ethics | Kundenzufriedenheit | Customer satisfaction |
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