When Flippers Flop : Goal Reversion in Consumer Choice
Year of publication: |
2013
|
---|---|
Authors: | Carlson, Kurt A. |
Other Persons: | Meloy, Meg (contributor) ; Miller, Elizabeth (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality |
Extent: | 1 Online-Ressource (40 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 14, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.2265044 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Castro-Lopez, Adrian, (2019)
-
Velčovská, Šárka, (2018)
-
When does the price affect the taste? : results from a wine experiment
Almenberg, Johan, (2009)
- More ...
-
Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A., (2009)
-
Goal reversion in consumer choice
Carlson, Kurt A., (2013)
-
Catching nonconscious goals in the act of decision making
Carlson, Kurt A., (2014)
- More ...