When goliaths win and davids lose : The moderating role of perceived risk in brand biography effects
Year of publication: |
2021
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---|---|
Authors: | Tezer, Ali ; Bodur, Onur ; Grohmann, Bianca |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - 2021 (09.08.)
|
Publisher: |
Wiley |
Saved in:
Online Resource
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