Execution novelty : improving brand evaluations in cause sponsorship
Year of publication: |
2023
|
---|---|
Authors: | Bodur, H. Onur ; Tezer, Ali ; Grohmann, Bianca |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 165.2023, p. 1-13
|
Subject: | Branding | Corporate social responsibility (CSR) | Cause sponsorship | Execution novelty | CSR fit | Corporate Social Responsibility | Corporate social responsibility | Sponsoring | Sponsorship | Markenführung | Brand management | Markenimage | Brand image |
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