When innovation backfires : preference for predictability moderates the spillover of functional food ambivalence to the entire parent category
Justina Barsyte, Bob M. Fennis
| Year of publication: |
2023
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|---|---|
| Authors: | Barsyte, Justina ; Fennis, Bob Michaël |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 158.2023, p. 1-13
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| Subject: | Novel food products | Functional foods | Ambivalence | Category responses | Spillover effects | Preference for Predictability | Spillover-Effekt | Spillover effect | Konsumentenverhalten | Consumer behaviour | Funktionelle Lebensmittel | Functional food | Lebensmittel | Food | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113670 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281045