When is HILO low? : price image formation based on frequency versus depth pricing strategies
Daniel Sheehan, Ryan Hamilton, Ramnath K. Chellappa
| Year of publication: |
2022
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|---|---|
| Authors: | Sheehan, Daniel ; Hamilton, Ryan ; Chellappa, Ramnath K. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 49.2022, 4, p. 543-560
|
| Subject: | frequency | depth | price image | pricing strategies | retail price impres-sion | EDLP | HILO |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucac005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013541996