Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Year of publication: |
November 2016
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Authors: | Butcher, Luke ; Phau, Ian ; Teah, Min |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 6, p. 701-715
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Subject: | brand prominence | luxury branding | status consumption | emotional value | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Emotion | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Sozialer Status | Social status |
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