When manufacturers compete with their channel members : an experiential learning project for marketing channels students
Joyce A. Young, Paul W. Clark, and Sandeep Bhowmick
| Year of publication: |
2020
|
|---|---|
| Authors: | Young, Joyce A. ; Clark, Paul ; Bhowmick, Sandeep |
| Published in: |
Journal of education for business. - London : Routledge, ISSN 1940-3356, ZDB-ID 2068714-X. - Vol. 95.2020, 6, p. 419-423
|
| Subject: | Class project | experiential learning | marketing channels | Vertriebsweg | Distribution channel | Studierende | Students | Lernprozess | Learning process | Betriebswirtschaftsstudium | Graduate business education |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08832323.2019.1680520 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012260214