Learning from simulation design to develop better experiential learning intitiatives : an integrative approach
Year of publication: |
August 2016
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Authors: | Canhoto, Ana Isabel Domingos ; Murphy, Jamie |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 38.2016, 2, p. 98-106
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Subject: | simulations | experiential learning | Google Online Marketing Challenge | online marketing | gamification | student competitions | Simulation | Studierende | Students | Lernprozess | Learning process | Online-Marketing | Internet marketing | E-Learning | E-learning | Betriebswirtschaftsstudium | Graduate business education | Lernen | Learning | Lernmethode | Learning method | Lehrplan | Curriculum |
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