When marketing services, 4 Ps are not enough
A. J. Magrath
| Year of publication: |
1986
|
|---|---|
| Authors: | Magrath, A. J. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 29.1986, 3, p. 44-50
|
| Subject: | Absatz | Absatzplanung |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003624379