When more alternatives lead to less choice
Year of publication: |
2010
|
---|---|
Authors: | Kuksov, Dmitri ; Villas-Boas, J. Miguel |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 3, p. 507-524
|
Subject: | Sortiment | Retail assortment | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Kognition | Cognition |
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