Antecedents and outcomes of market mavenism : insights based on survey and purchase data
Year of publication: |
2016
|
---|---|
Authors: | Gauri, Dinesh Kumar ; Harmon-Kizer, Tracy R. ; Talukdar, Debabrata |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 3, p. 1053-1060
|
Subject: | Mavenism | Price search | Empirical analysis | Structured equation modeling |
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