When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations
| Year of publication: |
2012
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|---|---|
| Authors: | Brough, Aaron R ; Chernev, Alexander |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 39.2012, 2, p. 399-415
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