Integrated marketing communication
Year of publication: |
2007
|
---|---|
Other Persons: | Owens, Deborah L. (contributor) ; Keillor, Bruce D. (contributor) |
Published in: |
Marketing in the 21st century ; Vol. 4
|
Publisher: |
Westport, Conn. [u.a.] : Praeger |
Subject: | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [loc.gov] |
Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | IX, 305 S. Ill., graph. Darst. |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
ISBN: | 978-0-275-99279-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
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