When remembering disrupts knowing : blocking implicit price memory
Year of publication: |
December 2016
|
---|---|
Authors: | Kyung, Ellie J. ; Thomas, Manoj |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 6, p. 937-953
|
Subject: | memory | blocking | metacognition | price memory | price comparison | Konsumentenverhalten | Consumer behaviour | Preiswettbewerb | Price competition | Preis | Price |
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