When sharing isn't caring : the influence of seeking the best on sharing favorable word of mouth about unsatisfactory purchases
Nicholas J. Olson, Rohini Ahluwalia
| Year of publication: |
2021
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|---|---|
| Authors: | Olson, Nicholas J. ; Ahluwalia, Rohini |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 47.2021, 6, p. 1025-1046
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| Subject: | maximizing | word of mouth | dissatisfaction | social comparison | psychological closeness | wellbeing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucaa052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012504033