When team sponsorship of cause-related messages leads to unfavorable fan reactions : the interplay among competency, cause orientation, and message source
Year of publication: |
2023
|
---|---|
Authors: | Chang, Yonghwan ; Kwak, Dae Hee |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 4, p. 1024-1045
|
Subject: | Cause sponsorship | cognitive bias | compensatory heuristics | social responsibility | Sponsoring | Sponsorship | Kognition | Cognition | Corporate Social Responsibility | Corporate social responsibility | Arbeitsgruppe | Team | Konsumentenverhalten | Consumer behaviour |
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