When thigs go wrong, don't rely on committed consumers : effects of delayed product launches on brand trust
Year of publication: |
2013
|
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Authors: | Herm, Steffen |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 1, p. 70-81
|
Subject: | Markteintritt | Market entry | Beziehungsmarketing | Relationship marketing | Zeit | Time | Markenimage | Brand image |
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