Shaping retail brand personality perceptions by bodily experiences
Year of publication: |
2013
|
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Authors: | Möller, Jana ; Herm, Steffen |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 4, p. 438-446
|
Subject: | Retail customer experience | Brand personality | Retail branding | Temperature | Experiments | Einzelhandel | Retail trade | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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