When to combine television with online campaigns : cost savings versus extended reach
Year of publication: |
September 2017
|
---|---|
Authors: | Goerg, Georg M. ; Best, Christoph ; Shobowale, Sheethal ; Remy, Nicolas ; Koehler, Jim |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 3, p. 283-304
|
Subject: | Online-Marketing | Internet marketing | Fernsehwerbung | Television advertising | Mediamix-Strategie | Media mix |
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