When to introduce an online channel, and offer money back guarantees and personalized pricing?
Year of publication: |
1 March 2017
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Authors: | Chen, Bintong ; Chen, Jing |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 257.2017, 2 (1.3.), p. 614-624
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Subject: | Dual-channel | Uniform pricing | Personalized pricing | Customer returns policy | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Preisdifferenzierung | Price discrimination | Theorie | Theory | Online-Handel | Online retailing | Vertriebsweg | Distribution channel |
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