When to launch a sales promotion for online fashion products? : an empirical study
Year of publication: |
2020
|
---|---|
Authors: | Hu, Haiqing ; Tadikamalla, Pandu R. |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 20.2020, 4, p. 737-756
|
Subject: | Promotion | Fashion | Saturation | Complementary matching | Mode | Verkaufsförderung | Sales promotion | Bekleidungsindustrie | Clothing industry | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution |
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