When to outsource the sales force for new products
Year of publication: |
2019
|
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Authors: | Good, Valerie ; Calantone, Roger J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 82.2019, p. 106-116
|
Subject: | Marketing outsourcing | New product development | Outbound open innovation | Personal selling | Sales force decisions | Outsourcing | Verkauf | Selling | Produktentwicklung | Verkaufspersonal | Salespeople | Innovation | Marketingmanagement | Marketing management |
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