Socialize more, pay less : randomized field experiments on social pricing
Haibing Gao, Subodha Kumar, Yinliang (Ricky) Tan, Huazhong Zhao
| Year of publication: |
2022
|
|---|---|
| Authors: | Gao, Haibing ; Kumar, Subodha ; Tan, Yinliang ; Zhao, Huazhong |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 33.2022, 3, p. 935-953
|
| Subject: | field experiments | price discrimination | social commerce | social pricing | Preisdifferenzierung | Price discrimination | Feldforschung | Field research | Experiment | Preismanagement | Pricing strategy | Soziale Beziehungen | Social relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2021.1089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013373589