When to switch between subscription-based and ad-sponsored business models : strategic implications of decreasing content novelty
Year of publication: |
2021
|
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Authors: | Huotari, Pontus ; Ritala, Paavo |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 14-28
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Subject: | Agent-based simulation | Business model change | Digital content | Intertemporal discrimination | Platform strategy | Geschäftsmodell | Business model | Agentenbasierte Modellierung | Agent-based modeling | Strategisches Management | Strategic management | Simulation | Organisatorischer Wandel | Organizational change | Electronic Commerce | E-commerce |
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