When value trumps health in a supersized world
Year of publication: |
2013
|
---|---|
Authors: | Haws, Kelly L. ; Winterich, Karen Page |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 3, p. 48-64
|
Subject: | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Lebensmittelkonsum | Food consumption | Körpergewicht | Body weight | USA | United States |
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