Financial institutions using social media : do consumers perceive value?
Year of publication: |
2016
|
---|---|
Authors: | Dootson, Paula ; Beatson, Amanda ; Drennan, Judy |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 1, p. 9-36
|
Subject: | Value | Behaviour | Perceived usefulness | Social media | Financial services | Intention | Social Web | Social web | Finanzdienstleistung | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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